Privacy Policy
Last updated: 4/16/2026
Information We Collect
We collect information you provide directly to us, such as when you create an account, contact us, or use our services. This may include your name, email address, and any other information you choose to provide.
How We Use Your Information
We use the information we collect to provide, maintain, and improve our services, including our AI-powered family hotel recommendations and Family Score system.
Affiliate Partnerships
Hotels for Families participates in affiliate programs, including the CJ Affiliate (Commission Junction) network in partnership with Expedia Group. When you click a โCheck Pricesโ or booking link on our site, you may be redirected through an affiliate link to Hotels.com or Expedia. If you complete a booking, we may earn a commission at no additional cost to you.
Our hotel recommendations, Family Scores, and editorial content are not influenced by affiliate partnerships. Hotels are ranked based on our proprietary scoring system that analyzes family-relevant amenities and guest reviews.
Third-Party Data
We use data from Expedia Group to provide hotel photos, guest ratings, amenity information, and nearby points of interest. This data is displayed to help you make informed decisions about family-friendly hotels.
Information Sharing
We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy.
Analytics & Tracking
We use the following analytics services to understand how visitors use our site and to improve your experience:
- Google Tag Manager (GTM): Manages our analytics and tracking tags.
- Microsoft Clarity: Records anonymized session replays and heatmaps to help us understand user behavior and improve page layouts.
- Cloudflare Web Analytics: Provides privacy-first, cookie-free analytics on page views and performance.
Cookies
Our site uses the following types of cookies:
- Essential cookies: Required for the site to function properly (e.g., cookie consent preferences).
- Analytics cookies: Used by Google Tag Manager and Microsoft Clarity to collect anonymized usage data.
- Affiliate tracking cookies: Set by CJ Affiliate when you click a booking link, used to attribute any resulting bookings to our site.
You can manage your cookie preferences through your browser settings. Disabling cookies may affect your experience on our site.
Data Security
We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
Contact Us
If you have any questions about this Privacy Policy, please contact us at our contact page.